From w w w . w o r l d b r e a s t f e e d i n g w e e k . org:
Initiation of breastfeeding within the 1st hour of birth is the first and most vital step towards reducing infant and under-five mortality, by reducing the overwhelmingly high neonatal mortality rate. Save ONE million babies – beginning with one action, one hour support and one message: beginning breastfeeding within the 1st hour of birth!
In addition, Welcome Baby Softly is The International Lactation Consultant Association's approach to the theme, which focuses on the importance of protecting the environment for mothers and infants during that all-important first hour or two after birth, allowing the infant to use all five of his heightened senses to get to know mother and father and greet his new world.
Anyway, here is an excellent clip of the breast crawl. You can read more about it at: http://breastcrawl.org/index.html