A baby dies every 30 seconds from unsafe bottle feeding. The photograph above tells the tragic story of the fatalities that occur due to unsafe bottle feeding."Use my picture if it will help" said this mother. The children are twins, the bottle-fed child is a girl who died the day after this photograph was taken by UNICEF in Islamabad, Pakistan. Her brother was breastfed and thrived. The mother was incorrectly told she could not breastfeed both children. This horrific picture demonstrates the risk of artificial infant feeding, particularly where water supplies are unsafe. The expense of formula can lead to parents over-diluting it to make it last longer or using unsuitable milk powders or animal milks. In all countries breastfeeding provides immunity against infections. Despite these risks the baby food industry aggressively markets breastmilk substitutes encouraging mothers and health workers to favour artifical infant feeding over breastfeeding. Such tactics break marketing standards adopted by the World Health Assembly. Nestlé, the world's largest food company, is found to be responsible for more violations than any other company and is the target of an international boycott.