Saturday, February 16, 2008

Breastfeeding promotion act 2007

Breastfeeding promotion act 2007

Rep. Caroline Maloney is making an effort once again to move the Breastfeeding Act of 2007 forward. Last weekend there was a meeting of the State Breastfeeding Coalitions and they learned that the 23 cosponsors that she has obtained are not enough, and that they need at least 200 sponsors. So please urge your Congressional Representatives to cosponsor this bill along with the Senators to introduce the bill in the Senate. And please use your networks to get the word out. This bill is important for all mothers who work or who may work in the future and would help to eliminate one important barrier to more optimal breastfeeding in the US.Last weekend, at the US Breastfeeding Committee's National Conference of State/Territory Breastfeeding Coalitions, we learned that we need much more action on US Representative Carolyn Maloney's bill in the US House, the Breastfeeding Promotion Act, to get it moving forward.We need your action NOW on this bill, HR 2236. The bill currently has only 23 cosponsors,and needs about 200 cosponsors to move forward. If you are a US citizen/legal resident, please contact your Rep now and urge him/her to cosponsor this bill.This bill makes breastpumps tax deductible, provides for safety standards for them,and gives incentives to employers to help moms pump. To read the text of the bill, and see a list of cosponsors, go to: http://www.govtrack.us/congress/bill.xpd?bill=h110-2236
To contact your Representative about this bill, you can either go through MomsRising at:
http://www.democracyinaction.org/dia/organizationsORG/momsrising/campaign.jsp?campaign_KEY=13731 or the Children's Hospital (Boston) advocacy page at: http://capwiz.com/childadvocacy/home/
Pass this on!Melissa Bartick, MDChair, Massachusetts Breastfeeding Coalition

Breast milk contains stem cells!

if I was not already amazed by all of the wonderful benefits of breastmilk:

Breast milk contains stem cells
http://www.sciencealert.com.au/news/20081102-16879.html..
The Perth scientist who made the world-first discovery that human breast milk contains stem cells is confident that within five years scientists will be harvesting them to research treatment for conditions as far-reaching as spinal injuries, diabetes and Parkinson’s disease. But what Dr Mark Cregan is excited about right now is the promise that his discovery could be the start of many more exciting revelations about the potency of breast milk. He believes that it not only meets all the nutritional needs of a growing infant but contains key markers that guide his or her development into adulthood. “We already know how breast milk provides for the baby’s nutritional needs, but we are only just beginning to understand that it probably performs many other functions,” says Dr Cregan, a molecular biologist at The University of Western Australia. He says that, in essence, a new mother’s mammary glands take over from the placenta to provide the development guidance to ensure a baby’s genetic destiny is fulfilled. “It is setting the baby up for the perfect development,” he says. “We already know that babies who are breast fed have an IQ advantage and that there’s a raft of other health benefits. Researchers also believe that the protective effects of being breast fed continue well into adult life. “The point is that many mothers see milks as identical – formula milk and breast milk look the same so they must be the same. But we know now that they are quite different and a lot of the effects of breast milk versus formula don’t become apparent for decades. Formula companies have focussed on matching breast milk’s nutritional qualities but formula can never provide the developmental guidance.” It was Dr Cregan’s interest in infant health that led him to investigate the complex cellular components of human milk. “I was looking at this vast complexity of cells and I thought, ‘No one knows anything about them’.” His hunch was that if breast milk contains all these cells, surely it has their precursors, too? His team cultured cells from human breast milk and found a population that tested positive for the stem cell marker, nestin. Further analysis showed that a side population of the stem cells were of multiple lineages with the potential to differentiate into multiple cell types. This means the cells could potentially be “reprogrammed” to form many types of human tissue. He presented his research at the end of January to 200 of the world’s leading experts in the field at the International Conference of the Society for Research on Human Milk and Lactation in Perth. “We have shown these cells have all the physical characteristics of stem cells. What we will do next is to see if they behave like stem cells,” he says. If so, they promise to provide researchers with an entirely ethical means of harvesting stem cells for research without the debate that has dogged the harvesting of cells from embryos. Further research on immune cells, which have also been found in breast milk and have already been shown to survive the baby’s digestive process, could provide a pathway to developing targets to beat certain viruses or bacteria.

Monday, November 12, 2007

Interpreting Research and Studies...Don't believe everything the media tells you.

Last week my local news channel did breastfeeding a major disservice. They ran a story that was a clip lasting less than 5 seconds, showing bf mom footage, and the news story voice over was saying that in breastfeeding moms with asthma, "Studies show that their babies have decreased lung capacity".I immediately contacted the news room at News 12 and challenged them. I asked the person on the phone to tell me what study they referred to so I could read it, and he told me he did not know. So I told him that I am disappointed that in a less than 5 second clip, the message that gets across is that breastfeeding moms should not breastfeed. I asked him to think about how good and reliable studies have shown that breastfeeding is associated with a lower risk of asthma to the baby, and to consider the idea that maybe the lung capacity is related more to the genetics of being born to an asthmatic mother, and had nothing to do with breastfeeding.He did not have an answer, just told me it wasn't their news story, they were just quoting the article, then took my info and said they would contact me if they went further with the story. After I hung up I sent a follow-up email, and then set out to find that study, and here it is:http://www.reuters.com/article/healthNews/idUSN3133919420071101
Ok, so number one, who funded this study? I heard rumors that it was funded by three major pharmaceutical companies. That would not surprise me at all. Pharmaceutical companies are not big supporters of breastfeeding. Why? you ask? Well evidence shows that breastfeeding prevents illnesses, diseases, hospitalizations, and that certainly does not pad the pockets of the drug companies. Drug companies make their money off of illness and disease,and while I am all for finding cures and recognize all of the important work of drug companies, I much prefer preventing the diseases in the first place. As far as the study, anyone can conduct a study, it is how the study is conducted that is the most important in determining the accuracy and merit of the findings. Differences in research design and analytic methods have complicated the interpretation of many studies, I would encourage my local news and any other media that reports on this to re-examine the study cited in this story and see if its a quality study worthy of air time. I encourage the media to investigate reliable studies that have overwhelmingy shown that breastfeeding is associated with a lower risk of asthma to the baby, and to consider the idea that maybe the lung capacity is related more to the genetics of being born to an asthmatic mother, and had nothing to do with breastfeeding. Breastfeeding is especially important if there is a family history of asthma/ respiratory disease, because breastfeeding significantly decreases the risks of passing this on to the baby.As a Health Care Professional that spends so much time trying to promote and encourage breastfeeding with new moms, it is very upsetting to know the message that one tiny clip said will be heard by so many. It would have been better if they had made it longer, with statements from a bf knowledgeable MD, or a lactation professional and asked for their opinion. The most important thing would have been to make sure that the fact that asthma is NOT a contraindication to breastfeeding. There were a few positive things I read about breastfeeding benefits last week as well, how come news 12 did not cover that? For one, here is an article about BF and a higher IQ: http://news.yahoo.com/s/nm/20071105/sc_nm/breastfeeding_iq_dc;_ylt=Ags6p
and here is an article on how breastfeeding is good for the heart:
http://news.yahoo.com/s/nm/20071105/sc_nm/breastfeeding_iq_dc;_ylt=Ags6p.
So as far as News 12, here are my words to you:Do you know that feeding a baby formula increases the risk of asthma, diabetes, ear infections, certain childhood cancers, and SIDS? There is plenty more I can list here as to the benefits of breastfeeding, but I would be typing all day. I encourage you to read the AAP's policy statement on Breastfeeding and the use of human milk. I also ask you to look at these facts-One sudden infant death for every 1000 live birth occurs as a result of failure to breastfeed in western industrialized nations.For every 1000 babies born in the U.Ss each year, four die because they are not breastfed. How would news 12 feel if a baby got sick or died from something that could have been prevented by breastmilk, but mom was an asthmatic, and just watched your story and thought she now had to feed her baby formula? I think it would be wonderful if News 12 would do a follow up, and put a more positive light on breastfeeding, I also think that as the media it is your responsibility to let mothers know the facts here so they can make informed choices regarding their babies.

Friday, October 19, 2007

Evenflo To Become The First Code Compliant Baby Bottle Manufacturer

****Evenflo has also pledged to become the first baby bottle manufacturer in the U.S. to achieve compliance with the World Health Organization (WHO) International Code of Marketing of Breast Milk Substitutes.This is a definite positive for breastfeeding. Especially after Gerber sold out to Nestle.EVENFLO ACQUIRES LEADING BREASTFEEDING PRODUCT LINE AMEDACombined Company Resources and Commitment to BreastfeedingCreates `Best-in-Class' BusinessVANDALIA, Ohio – October 18, 2007 – Evenflo Company, Inc. has entered into an Asset Purchase Agreement to acquire Ameda Breastfeeding Products from Hollister Incorporated of Libertyville, IL. It is expected that the deal will close in January, 2008 pending completion of contractual requirements.The acquisition of Ameda represents a defining moment in Evenflo's ongoing strategy to deliver products and services that are "Best for Baby" and moms. Extensive scientific research worldwide shows that breastfeeding is the preferred feeding method for newborns and infants. With the addition of Ameda, a leading maker of hospital grade breast pumps and accessories, Evenflo is elevating its commitment to breastfeeding."Evenflo is dedicated to developing and marketing products that are `Best for Baby' and, by extension, best for mothers too," said Rob Matteucci, CEO of Evenflo. "We want to support moms with the highest-quality breast pumps and accessories to make it as easy as possible for moms who want to breastfeed to do so. The addition of Ameda to our family of products further expands our ability to provide moms the widest range of options to enhance their breastfeeding experience."Evenflo will retain the Ameda brand name, which is widely respected within the professional breastfeeding community and among lactation experts. Under the Evenflo umbrella, Ameda will continue to serve its core institutional market, while expanding its reach into the premium consumer retail market. The combined resources of the two companies create a "best-in-class" breastfeeding business, integrating Ameda's product development expertise and strong reputation in the professional medical sector with Evenflo's strong retail and consumer marketing experience, leading to significant synergies.Evenflo plans to retain the Ameda employees to maintain industry knowledge, and to open a dedicated Ameda office in the Chicago area to enable continuity and minimal disruption to the business.To further underscore its commitment to breastfeeding, Evenflo has also pledged to become the first baby bottle manufacturer in the U.S. to achieve compliance with the World Health Organization (WHO) International Code of Marketing of Breast Milk Substitutes. The WHO Code was created in 1981 as a guide for marketing practices of infant formula, bottle and nipple manufacturers to ensure that breast milk substitutes, feeding bottles and nipples are not marketed inappropriately.As part of its pledge, Evenflo will immediately take the following three steps: 1) discontinue all bottle/nipple advertising directed to consumers; 2) change our feeding packaging to align with WHO Code guidelines; and 3) remove bottle/nipple images from our Web site. At the same time, Evenflo will continue to innovate in its core bottle and nipple products, and work closely with retail partners to ensure broad-scale availability for moms who do not breastfeed or do not breastfeed exclusively. Ameda already meets all the requirements of the WHO Code."The WHO code is designed to promote and protect breastfeeding around the world, and Evenflo's decision to help support this important objective by becoming Code compliant is to be congratulated,congratulated," said Marsha Walker, ExecutiNational Alliance for Breastfeeding Advocacy. "I believe Evenflo's actions will help encourage moms and remove barriers to breastfeeding in the U.S. I'm gratified to see Evenflo and Ameda delivering on their promise to develop and market products in a manner that will not interfere with or impede breastfeeding,manner said."This is an exciting time for Evenflo and Ameda," Matteucci said. "After months of intense studying and planning, Evenflo's management team and our board of directors, as well as Ameda's management, are convinced that this acquisition represents a value-added combination which will grow Evenflo's and Ameda's business and enable us to become leaders in the fast-growing breastfeeding category."About EvenfloHeadquartered in Vandalia, Ohio, Evenflo Company, Inc. is a privately held leading manufacturer and marketer of infant and juvenile products. Evenflo was founded in 1920 and is a top supplier of infant and juvenile products to key retailers such as Toys "R" Us, Babies "R" Us, Wal-Mart, Target, and K-Mart. The company's product offering spans a broad range of essential infant and juvenile product categories, including car seats, strollers, portable play yards, feeding supplies, carriers, stationary activity centers, and safety gates. Evenflo's premier brand name has 97 percent awareness with new mothers, and the company enjoys 1 or 2 market share positions in 10 important product categories. For more information on Evenflo, visit www.evenflo.infoAbout AmedaAmeda has been the first name in breast pumps for over 60 years. First developed by Swedish inventor and civil engineer Einar Egnell to mimic a baby's natural nursing rhythm and intensity, Ameda used this innovative technology to create a breast pump that was simple, comfortable, and efficient. Today, Ameda breast pumps continue to utilize Einar Egnell's breakthrough technology—along with advanced features that today's mothers expect. Ameda is currently part of Hollister Incorporated, an independently-Hollister Incorporated, an idevelops, manufactures and markets healthcare products, servicing over 90 countries. For further information on Ameda, visit www.ameda.com.

Wednesday, October 17, 2007

Australian Breastfeeding Association Ad

I wish they had ads like this in the USA!

Tuesday, October 16, 2007

Breastfeeding Shown on Sesame Street

This clip is from 1977, how did we end up going so backwards to muppets bottlefeeding their muppet babies? Sesame street needs to bring back the boob!

Wednesday, October 10, 2007